SPORTBUSINESSDAILY.COM — Panthers Enlist Folk Legend James Taylor For Draft Announcement

By Josh Carpenter

NFL Panthers brass have used the quarantine period to set the bar high for their social media team, and their efforts were evident last night when folk legend James Taylor unveiled draft pick Derrick Brown to the tune of “Carolina In My Mind.” Panthers Social Media Manager Amie Kiehn said her staff was motivated by VP/Communications & External Affairs Steven Drummond and President Tom Glick to push the envelope during the pandemic rather than take a step back. “We’re really trying to push ourselves and think differently,” Kiehn told THE DAILY this morning. About three weeks ago, Kiehn was catching up via Facetime with a former colleague, Jared Kleinstein, the Founder & CEO of Colorado-based Fresh Tape Media. Kleinstein spontaneously started singing Taylor’s iconic song and jokingly suggested the Panthers reach out to Taylor’s agent to see if he would help announce the pick. After a quick Google search, Kiehn had an email request out. Just a few days later, Taylor’s rep agreed.

source: https://www.sportsbusinessdaily.com/Daily/Issues/2020/04/24/Franchises/Panthers.aspx